The Civic Establishments Program
Redirecting $20M to Small Businesses
MODA Vi commits to redirecting $20M in neighborhood spending to the independent storefronts in selected cities.
Disposable income spent in a city based on size
The Network Economics of Community Spend at Scale
Each Civic Partner holds a relational portfolio of 25–100 individuals: students, congregants, audiences, clients. When aligned with local commerce, this creates a distributed micro-marketplace, rooted in authenticity and trust.
The Relational Portfolio is the number of people a Civic Partner interacts with regularly through their role in the community. This includes customers, students, event attendees, or neighbors they serve directly. When we aggregate those connections across all partners, we get the Community Size.
Next, we calculate the Local Spending Pool (LSP), an estimate of how much disposable income those individuals could spend locally at MODA Vi Establishments. The Weekly LSP Spend breaks that down into a weekly figure, calibrated to reflect a level of spending that can be spent locally without affecting their finances.
"This is not consumer behavior. It is intentional economic circulation, architected by network spend."
Network Spend
Establishments in Action
These public performances reflect the city life we support: local, meaningful, and shared.
Sunflower Arcade Lounge, New York City
MODA Vi was brought in to help a lifestyle accessory store make better use of its space, leading to the launch of a comedy club in the basement. The club quickly became the top-rated comedy venue in New York City, drawing packed crowds and famous talent. Its success led the owner to close the shop and focus fully on comedy, with a full-scale venue set to open in Manhattan in 2026.
Sunflower Arcade Lounge, New York City
MODA Vi was brought in to help a lifestyle accessory store make better use of its space, leading to the launch of a comedy club in the basement. The club quickly became the top-rated comedy venue in New York City, drawing packed crowds and famous talent. Its success led the owner to close the shop and focus fully on comedy, with a full-scale venue set to open in Manhattan in 2026.
Opportunity Overview
Across every city, there are thousands of organizations, co-ops, offices, schools, cultural institutions, regularly spending money on local services. Most of that money goes straight to chains.
MODA Vi intercepts that spending and redirects it to independent businesses nearby.
We build the link between local demand and local supply, so when a co-op needs catering, or a company needs coffee for 20, a neighborhood shop gets the order.
This is capital that's already moving, MODA Vi just changes where it lands.
Earn $8K–$15K in new revenue streams
Tap into recurring group meetups, institutional catering, and private events without needing to open a more location.
No cold calling required
We handle outreach and warm up the leads you just show up and serve.
You're the only one in your area
Only one Civic Establishment is selected per zone. That means no competition from other MODA Vi partners nearby.
Become your neighborhood's anchor
You're not just another store, you become the go to space for gatherings, collaborations, and city supported programs.
Case Study: Edinburgh Fringe Festival
In 1947, eight theatre groups arrived in Edinburgh to perform, uninvited.
They weren't part of the official Edinburgh International Festival. They didn't have major venues, sponsors, or institutional support. But they found their own way.
They booked performances in basements, back rooms, and borrowed storefronts. Churches lent them space. Bars opened earlier. Shop windows turned into poster walls. These weren't "venues" in the traditional sense. They were civic spaces, already there, already open, repurposed into a public stage.
Tightrope Attention in a Public Setting
One performer. Three pins. Dozens of strangers holding their breath. In dense urban environments, shared awe builds community faster than ads ever could.
Tightrope Attention in a Public Setting
One performer. Three pins. Dozens of strangers holding their breath. In dense urban environments, shared awe builds community faster than ads ever could.
The model caught on.
By the 1950s, the "Fringe" had become a known force, spontaneous, grassroots, and profitable. Local businesses started adapting intentionally.
• Pubs offered venue packages.
• Coffee shops timed service around showtimes.
• Bookstores hosted late-night poetry readings.
These weren't just cultural gestures. They were smart revenue decisions.
By transforming everyday space into performance space, Edinburgh unlocked a new kind of economic engine, one rooted in visibility, foot traffic, and shared momentum.
Today, the Fringe generates over £250 million in annual economic impact for the city, much of it flowing through small businesses.
In every city, there are organizations, co-ops, offices, schools, cultural groups, spending thousands every month on food, venues, gifts, and services.
Participation Pathways
Civic Access
Local Visibility
Generate $2.7K–$12.9K annually in Civic Partner opportunities.
What's included:
- Guaranteed minimum of 20 partnership deals per quarter (including events, catering orders, and group arrangements) facilitated through MODA Vi outreach
- Strategic onboarding consultation with a Program Director to align messaging, offers, and brand voice
- Access the MODA Vi Terminal for streamlined coordination, messaging, and offer tracking
- Receive the 58-page Partners Report( Link to sample) MODA Vi's private research and case studies on optimizing local business performance
Civic Architecture
Deeper Collaboration
Built Civic Access Members who are community anchors, designed to multiply that trust into $12K–$25K of tracked impact.
What's included:
- Unlock deal flow from organizers, institutions, and civic groups, filtered and coordinated through your dedicated Terminal
- Software support for offer tracking, calendar syncing, and live community opportunity matching
- Consultation (8 annual meetings) designed to refine group sales, brand presentation, and neighborhood-specific campaigns
- Receive the Architect Addendum: advanced playbooks and revenue system templates from MODA Vi's institutional clients
Civic Vanguard
City-shaping Influence
For Civic Access members prepared to handle $25K–$40K in larger partnership-driven orders, built to scale what's already working.
What's included:
- Preferred placement in high-volume initiatives led by city organizers and institutional buyers
- Full access to suite of services at no additional cost
- MODA Vi-led outreach campaigns activated on your behalf to targeted civic cohorts
- Dedicated Strategic Advisor + Terminal analytics for real-time adjustment and growth
Civic Access
Local Visibility + Campaign Tools
Generate $2.7K–$12.9K annually in Civic Partner opportunities.
What's included:
- Guaranteed minimum of 20 partnership deals per quarter (including events, catering orders, and group arrangements) facilitated through MODA Vi outreach
- Strategic onboarding consultation with a Program Director to align messaging, offers, and brand voice
- Access the MODA Vi Terminal for streamlined coordination, messaging, and offer tracking
- Receive the 58-page Partners Report( Link to sample) MODA Vi's private research and case studies on optimizing local business performance
Civic Architecture
Deeper Collaboration + Research Leadership
Built Civic Access Members who are community anchors, designed to multiply that trust into $12K–$25K of tracked impact.
What's included:
- Unlock deal flow from organizers, institutions, and civic groups, filtered and coordinated through your dedicated Terminal
- Software support for offer tracking, calendar syncing, and live community opportunity matching
- Consultation (8 annual meetings) designed to refine group sales, brand presentation, and neighborhood-specific campaigns
- Receive the Architect Addendum: advanced playbooks and revenue system templates from MODA Vi's institutional clients
Civic Vanguard
City-shaping Influence + Strategic Partnership
For Civic Access members prepared to handle $25K–$40K in larger partnership-driven orders, built to scale what's already working.
What's included:
- Preferred placement in high-volume initiatives led by city organizers and institutional buyers
- Full access to suite of services at no additional cost
- MODA Vi-led outreach campaigns activated on your behalf to targeted civic cohorts
- Dedicated Strategic Advisor + Terminal analytics for real-time adjustment and growth
Selection Criteria
To ensure quality, uniqueness, and alignment with MODA Vi's mission, businesses must meet the following criteria to be eligible for Civic Access:
Independent Ownership
Geographic Exclusivity
Community Sentiment
Are We Already Supporting a Business Near You?
Our Civic Access model works with just a few businesses per category in each city.
Frequently Asked Questions
A Civic Establishment is a locally rooted business like a café, salon, bookstore, or shop that plays a meaningful role in neighborhood life. These aren't just places to transact; they're places people remember. Places that shape the street and foster a sense of belonging.
We help you win larger, more consistent orders by connecting you to local institutions co-ops, schools, designers, organizers who need exactly what you offer. You'll also get access to MODA Vi's software, strategic support, and a growing network of local partners.
- Have fewer than 3 locations
- Be highly rated (based on MODA Vi's internal Store Finder metrics)
- Be located in an area not already served by another Civic Establishment
Yes. The cost is comparable to a single catering order and covers outreach, institutional lead lists, strategic onboarding, and software access. The goal is to deliver value well beyond that cost within the first few weeks.
No. We encourage each business to offer terms that feel sustainable and generous. You're not required to give a discount. But we do recommend crafting a gesture that makes the people you're connecting with feel like they've received preferential treatment—whether that's a small perk, a bundle, or a behind-the-scenes experience.
Most Civic Establishments see movement catering orders, referrals, or institutional outreach within the first few weeks. Our system is designed to reward responsiveness and help you build lasting relationships with local groups that buy repeatedly.
Click "Get Started" find out if your store is eligible and if so you schedule your onboarding meeting with us and will get a log in the MODA Vi Terminal.