MODA Vi

MODA Vi Services: Public Relations

Be Impossible to Overlook

Most independent businesses are invisible to the institutions shaping their city. We get you covered in the press, recognized by civic leaders, and positioned as essential to the cultural and economic life of your neighborhood. This isn't just about attention — it's about power, protection, and access.

One earned media piece can drive
$10,000+
in inbound business
Traditional PR firms charge
$8,000–$20,000
per month for big brands

Media placement • Civic advocacy • Narrative strategy

01

Developers, Chains, and Legacy Players Know How to Influence. Now You Can Too.

Small businesses often lose not from lack of effort — but lack of visibility at the decision-making level. MODA Vi gives you that visibility — without the bloated fees or political gamesmanship.

"A well-placed letter can unlock a tax credit, a lease renegotiation, or a public contract."
Power
Influence perception & policy
Protection
Shield against threats
Access
Decision-maker visibility
02

Strategic PR That Actually Moves the Needle

Local Press & Media Placement

Your story, in the right hands — from lifestyle writers to business desks. We know who covers what and how to get their attention.

Narrative & Positional Strategy

We craft the story that makes your business feel inevitable, not optional. Strategic messaging that positions you as essential infrastructure.

Civic Outreach & Light-Touch Advocacy

Whether it's a permit delay, a community board, or city grant access — we help you engage effectively with the institutions that matter.

Letters, Policy Language, and Public Statements

We ghostwrite the words that win attention, shift narratives, and build pressure — the way larger institutions already do.

03

Press Drives Trust, Trust Drives Revenue

Civic relationships create leverage in negotiations, applications, and expansion. We work exclusively with independents — and price accordingly.

"Traditional PR firms prioritize big brands. We give independents the same strategic advantage — without the corporate overhead."
The Bronx Brewery
Coverage of community work led to event partnerships and city-backed marketing
(Crain's New York Business)
Smalls Jazz Club
Built citywide support through public advocacy, securing zoning protections
(New York Times)
Bluestone Lane
Used narrative strategy to expand into Bryant Park, High Line landmarks
(Forbes)
04

Schedule Your Public Relations Strategy Session

We'll analyze your current visibility, identify media opportunities, map civic relationships, and design a PR strategy that positions your business as essential civic infrastructure.

Consultation includes: Media landscape analysis, narrative strategy development, civic engagement roadmap, and ongoing support pricing

Media strategy • Civic engagement • Narrative positioning